What are the responsibilities of a production company? Among the projects they produce are commercials, explainer videos, documentary films, and non-standard social projects.
Production has three main stages:
1. preproduction,
2. production,
3. postproduction.
Those stages require a lot of work.
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Wanna know how? Lets take a look!
1. Conduct product and market research
The preproduction stage is a planning phase. Whenever a project is undertaken, research is conducted in order to gain more insight into the business and its audience. Part of the creative team, the producer, develops the concept, timeline, and budget for the project based on the goal, audience, and context.
2. Meet and collaborate with clients
During this phase, you get to know the client and the project and discuss the ideas. In order to create a compelling video, you must first understand the goal, audience, and context.
One video may be able to accomplish only one goal at a time. The ability to convey two messages at once is extremely difficult in a video explanation lasting 10-30 seconds. Clients need to choose between simply informing their audience or creating a brand image.
That would be clever to compress multiple goals into the sequence of videos, then.
3. Audition actors, and create wardrobe pieces
Casting is perhaps the most exciting part of the process. Preproduction meetings are usually held. It involves a meeting with a client to discuss as much as possible about the shooting day. To avoid miscommunication, it is important to meet with your client before shooting to verify costumes, decorations, props, and models are approved.
4. Film videos and record audio clips
The team is likely in the production stage of the video, which means that it is filming and recording audio according to the script.
5. Mix audio and music tracks
When writing the text, you must start from scratch. Before making the final cut, check for voiceovers. Getting the right music for the video will make your life easier. When writing the text, you must start from scratch. Before making the final cut, check for voiceovers. Getting the right music for the video will make your life easier.
Read more: Why need video marketing/advertising?
6. Create animations& motion graphics
Some video production involves special results, graphics, or others. Even storyboards are a great way to start, support your video production, upgrade the process and manufacture better quality material. You will need great experienced motion designers for this Part of the work.
