Three big questions re: The Road to The White House:

1) Which networks had the largest primetime audience?

2) Which linear telecasts had the largest audience?

3) What share of the top TV telecasts does sports account for?

 

Big question #1: Which networks had the largest primetime audience?

 

Top 10 networks by total primetime viewers in 2023 (YoY growth) according to Variety:
1) NBC – 4.5M (↓ 12%)

2) CBS – 4.5M (↓ 12%)

3) ABC – 3.9M (↑ 1%)

4) Fox – 3.4M (↑ 4%)

5) Fox News – 1.9M (↓ 20%)

6) ESPN – 1.7M (↓ 9%)

7) Univision – 1.3M (↓ 4%)

8) MSNBC – 1.2M (↑ 2%)

9) Ion – 1.0M (↓ 3%)

10) HGTV – 943K (↓ 13%)

Top networks by average viewership in 2023 according to Nielsen (h/t: Michael Mulvihill):

1) YouTube – 4.8M

2) Netflix – 4.4M

3) CBS – 2.3M

4) ABC – 2.1M

5) NBC – 1.9M

6) Hulu – 1.9M

7) Prime Video – 1.8M

8) Fox – 1.4M

9) Fox News – 1.2M

10) Disney+ – 1.1M

 

Big question #2: Which linear telecasts had the largest audience?

 

Top 10 TV telecasts of 2023 by total viewers according to Variety:

1) Super Bowl LVII: Kansas City vs. Philadelphia (Fox) – 115.0M

2) AFC Championship: Kansas City vs. Cincinnati (CBS) – 53.5M

3) NFC Playoff: San Francisco vs. Dallas (Fox) – 45.9M

4) NFC Playoff: Philadelphia vs. NY Giants (Fox) – 28.9M

5) NFL Playoff: Cincinnati vs. Baltimore (NBC) – 27.1M

6) NFL Thursday Night Special: Detroit vs. Kansas City (NBC) – 25.0M

7) NFL Sunday Night Football: Kansas City vs. NY Jets (NBC) – 25.0M

8) NFL Thursday Night Special: San Francisco vs. Seattle (NBC) – 25.0M

9) NFL Sunday Night Football: San Francisco vs. Dallas (NBC) – 24.5M

10) NFL Sunday Night Football: Green Bay vs. Kansas City (NBC) – 23.8M

Sad but true: Choosing the leader of the free world gets more viewers than an NFL conference championship game (positive), but 70% less than the Super Bowl!

Big question #3: What share of the top TV telecasts does the NFL account for?

 

NFL Football’s share of top 100 TV telecasts according to Nielsen:
1) 2018 – 61%
2) 2019-  73%
3) 2020 – 72%
4) 2021 – 75%
5) 2022 – 82%
6) 2023 – 93%

Quote from Anthony Crupi – Sports Media Reporter @ Sportico:

“If it’s widely accepted that TV is now merely a delivery system for live sports and insurance commercials, last year’s deliveries suggest that the rest of the so-called Big Four leagues have been remanded to a shadow tier.”