Direct to Consumer Advertising (DRTV Evaluation)
With a 35+ year track record of success, TVA Media Group has developed a specific protocol to distinguish which products we feel can be sold or promoted successfully through D2C advertising using infomercials or DRTV spots. It’s our proprietary Consumer Product Evaluation (CPE).
WHY A CPE?
We run your product or service through 15 unique industry evaluators, filtered through decades of collective direct marketing experience. Based on the results of your evaluation, we will help you decide if a DRTV marketing campaign is right for you and your brand. The CPE is yours to keep, FREE, with no obligation!
SHARED RISK PARTNERSHIP OPPORTUNITY
We may offer – based on your CPE evaluation – to waive a huge portion of the costs of your MEDIAblitZ!® in return for a small commission on sales or leads generated by our campaign. We call this a Shared Risk MEDIAblitZ!®. We have hundreds of case studies and references covering forty industry categories attesting to the results. Consult us today for your Direct to Consumer Advertising campaign.
Here's how to get started with Direct-to-Consumer Advertising
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PROVIDE BASIC INFORMATION ABOUT YOUR COMPANY AND THE PRODUCT OR SERVICE BELOW.TVA Consumer Product Evaluation Guidelines
- YOUR SUBMISSION WILL BE REVIEWED BY TVA’S CONSUMER PRODUCT EVALUATION COMMITTEE TO DETERMINE ITS APPROPRIATENESS FOR A DIRECT RESPONSE TV CAMPAIGN.
- WE WILL SET UP A CALL TO REVIEW THE RESULTS OF YOUR CPE AND PRESENT A PROPOSAL. IT’S THAT SIMPLE!
