TVA has provided services for several divisions of Nickelodeon via Jordan Education Media.
The Big Help, an on-air “Help-a-Thon,” encourages kids to donate not cash, but hours of community service. Over the years, TVA in-school programs have introduced kids and teachers to The Big Help, and provided tools for students to register their community service work as part of the annual “Help-a-Thon.”Nick Jr. continues to be the preeminent entertainment medium for preschoolers. Video-driven TVA in-school programs helped to introduce the wildly popular Blue’s Clues through America’s preschools and daycare centers. The Bill Cosby-produced hit Little Bill was introduced through a multi-media preschool outreach program.
When Nick Publishing planned to introduce Nick Jr. Magazine, they turned to us to help develop and manage a preschool educator’s association, complete with a benefits package that included a JEM-created educator newsletter.
This relationship is a perfect example of private sector support of education in America. In every instance, each of these divisions of Nickelodeon is making significant contributions to education.