CHALLENGE:
Simultaneously build brand and generate leads for DirectBuy in Canadian market. Offerings included Home Improvement Membership Service, Flooring, Furniture/Appliances, etc.
STRATEGY:
Test a combination of long-form (30 min) & short-form (2 min & 1 min) to educate consumers about DirectBuy’s countless membership benefits and why the investment is well worth it. Drive customers to both phone and web to accommodate both younger and older demographics.
RESULTS:
- DirectBuy doubled its profits year-over-year for 4 consecutive years.
- Our campaign ran 5 consecutive years, and helped build the brand and supported retail efforts
DirectBuy helps members with home improvement projects and connects them with manufacturers and authorized dealers, putting the purchasing power once available only to retailers, in member’s hands. Other offerings included furniture, appliances, tools, construction equipment, flooring, etc
