Background/Problem
- The largest independent distributor for DirecTV had been experiencing a leveling off in their acquisition of new subscribers.
- DirecTV had primarily been utilizing online advertising and print to gain new subscribers.
- DirecTV approached our team to help them develop a DRTV campaign to take their business to the next level.
Solution
- Our team conducted upfront research that allowed DirecTV to most efficiently target potential new customers.
- Our media buyer’s research identified national cable networks and syndicated TV programming that indexed the highest against the target audience of satellite TV subscribers.
- Through testing, analysis and campaign optimization, our buyers were able to exceed DirecTV’s customer acquisition goals.
- The client’s DRTV campaign became the most profitable among all advertising mediums utilized and syndicated TV proved to be the best performing TV medium.
- The client’s business grew rapidly and based on their profitability and growth they were able to sell their business for a substantial profit.
