Case Studies & References
Drive to Retail
Background/Problem
- Rubbermaid was interested in launching their new Reveal Mop system via DRTV. They turned to our media buyers to assist in their DRTV efforts with the anticipation of a full-scale television roll-out, in conjunction with widespread retail distribution.
Case Studies & References
Solution
- Our team initiated and implemented a scalable DRTV campaign, based on a series of highly targeted media schedules, consisting of national cable, syndication and network TV.
- In the 6 weeks following the launch of the media campaign, Rubbermaid experienced an impressive 95% lift in the POS $ Run Rate for their Rubbermaid Reveal line.
