Current MarketOpportunities
D2C business models work best in this market
- Viewership and retention numbers are at an all time high
- Advertising costs drop making it a “buyer’s market”
- Response rates to DRTV ads are soaring
Current MarketOpportunities
D2C business models work best in this market
- Results for the past several months have been outstanding for Direct Response.
- Media rates recently came down further in August and all of our clients had a nice lift in performance this past week.
- We are also seeing strong results with 5 minute media for several of our clients as well.
- Definitely a good time to get into DR as brick and mortar retail is slow to get up to speed.
- Digital has been very strong across the board for Social, Programmatic and CTV/OTT due to increased viewership and content consumption across devices, including mobile, tablet and desktop. We’ve also seen incredible success with items that are typically “off-season” like fitness and bedding.
